Date: 2 February of 2017
Subject: B2B Market Targeting and Communication

After detailed market analysis process, cluster companies started their training series with B2B Marketing training event. 39 cluster companies attended the training program.

Instructor of the training program was Ms. Gülderen Somar from Enmac Group. The topics that Ms. Somar presented to audience were Strategical Marketing hierarchy and it’s elements, case analysis related with topic (examples from cluster companies too), B2B Market Analysis, Corporate branding, B2B Marketing Channels. At the end of the event, feed backs from the participants were mainly positive.